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Medical Lasers Make Great Additions to Any Cosmetics Business
Medical Lasers are capable of controlling or eliminating dozens of different skin conditions and related issues. So, if you have a spa or medical practice, adding one to your business could be a good choice. Let’s look at how to choose the right laser device for your business and your clients.
Look at Your Short-Term and Long-Term Monetary Needs and Goals
Medical equipment can be quite expensive. So, you can expect to spend a lot of money, at least if you buy a brand new laser device. Even if you rent one, you can expect to pay rental fees each time. So, those costs will still add up. Of course, you also have the lease-to-own option or the option of buying a used device to save money.
The option that you choose should depend on how much capital you have and how quickly you want or need to start turning a profit. A brand new device will take the longest to pay off. So, it will take a while to recover your expenditure and begin profiting from the laser treatments your company is performing. At the opposite end of the spectrum you have rental, which won’t cost much right away. However, you won’t have the flexibility and dependability that comes with owning a machine yourself and being able to offer treatments to clients as often as you want.
Remember to Also Factor in Repair Costs
Repair costs also need to be considered, at least if you buy your own machine. It’s likely that your machine will come with a warranty. But when it expires you may either need to sign a service contract with the manufacturer or find a third party company willing to make repairs whenever you need them.
Of course, if you only occasionally rent the equipment then you won’t be responsible for the repair and upkeep costs. The company that owns the machine will take care of that for you. So, that’s one good argument in favor of rental.
Consider How Often You Want to Provide Treatments
Renting a laser device can be great if you just want to test the waters and see how much interest there is among your regular clients. However, the rental costs will keep piling up, if you continue to rent the device for too long. That’s why it’s important to reexamine your options, if rental seems to be successful and the laser increases the popularity of your business.
Client Comfort Should be a Top Priority
Remember to always keep the comfort of your clients in mind when you make your decision about which medical laser to rent or buy. Think about not only the types of laser procedures they might want, but also how they would want those procedures to be performed.
Can you rent the services of a trained technician, or would you be better off to seek training yourself? That’s another important question. While a temporary technician could give your business a short-term revenue boost, making yourself an expert in the field will bring up the trust levels of your clients and increase your long-term profits.
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