How to Make the Most of Your Medical Laser Purchase
Medical laser devices can be extremely expensive, costing over $100,000 in some cases. Buying one is such a serious investment that it’s important to make the most of your purchase any way that you can. The end goal is obviously to start profiting from the laser machine as quickly as possible. Here are some ways to do that.
Buy a Laser That Appeals to Your Current Clients
Start by making sure that the laser you choose will appeal to the clients that you already have. Some lasers treat wrinkles. Others get rid of unwanted hair. Some can even lessen the appearance of tattoos and scars. If you examine your current clients, you can easily determine the type of laser that the majority of them is mostly likely to use. Then you can set yourself up to already have laser treatment clients as soon as you buy the device.
Consider Short-Term Laser Machine Rentals
If you don’t know which type of laser will benefit your practice most, you can test a few out by renting machines on a month to month basis until you find one that is most popular with your clients. However, long-term rental isn’t really a good option because you won’t get an actual machine to show for it at the end of your investment.
Know How You’ll Keep Your Laser Machine Going
Next, be sure to figure out how you will keep your machine going in the case of a mechanical breakdown. Look for companies in your area that repair cosmetic lasers and verify which models they are familiar with. Then you can by a new machine secure in the knowledge that you have a local repair company available to fix it right away if something goes wrong.
Don’t Overlook the Benefits of Used Cosmetic Lasers
One of the best ways to make the most of a medical laser purchase is to buy a used laser device instead of a new one. You can cut your expenditure by as much as half that way, leaving the extra money for other business expenses or keeping it in the bank. You could save as much as $50,000 just by being willing to buy a used machine instead of this year’s latest model.
The initial savings of buying a used machine is great, but it also will give you another benefit. That is that it will take less laser treatments for the machine to pay for itself. Therefore, you’ll be profiting much faster than you would after sinking six figures into a brand new device.
Another thing to consider about used lasers is that they can do everything that newer machines are capable of. In some respects they’re even better because they have established track records and reputations. A brand new model may not have been as thoroughly tested. Local third party maintenance companies may also be unable to repair newer models that they aren’t familiar with.
Do What Works for Your Practice
Of course, every spa or cosmetic practice is different. So, you’ll have to do whatever you think is best for your practice. But as long as you take everything into account, including your current clients and your budget, you should have no problem making a profit from whatever laser device you add to your practice.
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