Improving Your Business By Renting or Buying a Medical Laser
Renting Or Buying A Medical Laser
One of the most important components of any successful cosmetic practice is the laser device. Lasers are capable of performing a wide variety of procedures designed to make people look better. Although, different lasers are calibrated for different specific procedures. So, you will have to decide what you want your practice’s laser specialty to be. After that, you will need to decide whether it is best to buy your own device or rent one. So, let’s look at some factors that can go into making that decision.
How Much Money Do You Want to Spend and in What Way?
Whether you buy or rent medical laser equipment, you have to face the fact that you will be spending money. Let’s start with the money you will be spending when you rent a device. There’s the obvious rental cost, which you will have to pay on an ongoing basis however often you rent the device. Keep in mind that you will never own your own device at that rate, but rental costs are relatively low. So, you can turn a profit faster right away, but it may not be worth continuing to pay rental fees for a long time.
Of course, when you buy a new machine for your practice it’s not just the initial purchase that you have to worry about, which will cost over $100,000 for a brand new device. It’s also the potential repair costs that you have to consider. Newer machines tend to have parts that are designed to break after a while so that manufacturers can get more money when they need to be repaired. Of course, you wouldn’t have that concern with a rented machine, but you might still have delays that cost you money in client business, if your rental machine breaks down.
Other Things to Know About Laser Rental
When you rent laser equipment, you don’t have all of the responsibilities of ownership. In fact, you might even be able to rent a certified technician’s services at the same time. That way they can operate the device and you can occupy your time with other things relating to your business. You don’t even have to worry about taking any classes or getting any certifications yourself.
That being said, rented machines and unknown technicians may not make your regular clients feel very comfortable. So, that’s definitely something to consider.
Other Things to Know About Buying Lasers
As mentioned earlier, buying your own device can be expensive, but that’s if you buy a brand new machine. It is possible to own your own machine for a bit less, if you buy a used one. Ownership means that you could offer the procedures more often, but it might be a little while before you really recover what you spent and start making the profits that you want. However, it might not take as often as you think, since renting a device might mean you only offer laser procedures once or twice a month. When you own one, you can offer them all the time and your clients won’t have to rearrange their schedules as much. So, you have to weigh those advantages against the advantages of rental and decide what is best for your practice and your business goals.
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