How Cosmetic Lasers Can Grow Your Business
If you have a practice that is devoted to providing cosmetic treatments for your patients, you should definitely consider adding a cosmetic laser to it so that you can expand the list of treatments that you offer. However, before you just run right out and buy a laser device you need to understand the financial impact that it can have.
You’ll Have an Almost Guaranteed Client Base
Although interest in cosmetic laser treatments does vary a bit in different geographic regions, one thing is the same everywhere. That is the fact that people universally want to maintain their youthful appearance for as long as possible. So, you will be practically guaranteed that clients will start to flock to your business, if you have such a device on hand. That being said, that doesn’t mean that every business owner should buy a brand new machine.
Just remember that you should look at the needs of the people in your area before you buy a laser. Make sure that you are going to provide the right type of procedure for your clients. Wrinkle removal is a safe bet usually, but you could choose to provide hair removal or other laser procedures instead. It all depends on what you think your regular clients will appreciate the most. Remember that you will also have to get the proper certifications before you can operate the machine yourself.
You Have to Think About the Initial Business Impact
The initial impact that this type of machine can have on your business can’t be ignored. To put it another way, the cost of a brand new device can seem astronomical, especially if you are just starting out and don’t have a lot of money saved up. You’re looking at over $100,000 for a new model. Well, what happens if you don’t have that kind of money to invest? That’s definitely something that you have to consider.
Also Think About the Long-Term Benefits
Of course, you also have to think about the long-term benefits of having a laser device in your practice. The fact that you are almost guaranteed to have a steady flow of clients does mean that you should eventually make your money back and start turning a profit. The question is what do you do if you can’t afford to wait that long?
Reduce Your Costs with Third Party Resellers
Luckily, you also have the option of getting your laser device from a third party reseller of used medical equipment. When you buy a used medical laser, you can save as much as half of the money you would have spent on this year’s model. It’s a great way to reduce the initial negative impact on your business and get your budget out of the red and back into the black faster.
The Final Option is to Rent a Machine
Finally, you could choose to rent a machine instead of buying one, at least initially. That can help you to test a few devices until you find the best one for your practice. For example, you may want to rent a laser tattoo removal machine to see if your clients are interested in this treatment. It can also give you a good indication of how excited your clients are about laser procedures in general.
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