Attracting Clients with Varied Cosmetic Treatments
Most business owners will tell you that selling one product or service doesn’t make a company profitable. Diversity is the thing that keeps old and new clients coming in the door. The same thing is true if you have a spa or skincare clinic of some sort. You can’t just offer one procedure. Clients will trust you more and come to you for all of their skincare needs when you offer multiple treatment types.
Botox Injections Are a Great Place to Start
You might want to begin by adding Botox injections to your business. Many people love them because they quickly smooth out wrinkles. They do so by essentially filling in caved in spots under the surface of the client’s skin.
The materials to give Botox injections don’t cost as much as many other skincare procedures, and the injections can be performed fairly quickly. That means that you can treat several clients each day. Just remember that someone at your clinic will need to get the proper training before you can offer the treatments.
Chemical Peels and Microdermabrasion Procedures Are Also Popular
A lot of people are sure to line up to have microdermabrasion or chemical peels performed as well. Both procedures are ways of removing the imperfections that can show on the surface of a person’s skin as they age. Any sort of shallow surface scarring or minor wrinkling is likely to look better after either procedure.
Of course, both chemical peels and microdermabrasion treatments require specialized equipment and training. That will take time and cost you money to begin with. But the advantage is that by diversifying the cosmetic procedures your practice offers you can keep existing clients from going elsewhere. You can also get them to spread the word about the great treatments you offer, which can bring new clients in.
A Medical Laser Can Really Keep Your Profits Up
Another great procedure to offer in your practice is aesthetic laser treatment. There are actually many different types of laser treatment, but you’ll probably want to choose only one or two to begin with, since each laser device can be expensive. Generally speaking, lasers that treat wrinkles or remove unwanted hair are among the most popular. So, they are good initial choices.
The problem with adding medical lasers to your physician’s practice or spa business is the up front cost. If you can’t afford to spend six figures on a single machine, you might need to rent one instead. That can also give you an opportunity to try offering different types of laser treatments each month until you find one that your existing client base likes best.
If you would rather purchase your own laser device right away, you can at least save money by buying a used machine. They are often as much as 50% less expensive. So, you’ll be able to profit from them that much faster.
Keep Current on Industry Changes
Finally, just remember to keep up to date on what is going on in the skincare industry. Use the current trends to predict which skincare treatments are likely to be the most popular, and therefore the most profitable. That’s the best way to keep your practice operating in the black instead of in the red.
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