Increasing the Popularity of Your Practice with Cosmetic Lasers
Regardless of whether you have a medical practice, spa, or clinic devoted to helping people look and feel younger, you will definitely encounter traffic problems at one point or another. For example, maybe your business just opened and you aren't getting enough clients through the door. On the other hand, maybe your business has been open for quite a while but the services you're offering are getting a little stale. In either case, one good thing to try might be increasing the popularity of your practice with cosmetic lasers.
Why Are They So Popular?
There are a number of reasons why cosmetic lasers are so popular. First of all, it depends on the specific medical laser device and what it is designed to do. For example, some lasers are designed for tattoo removal. It's easy to see why those might be popular with a certain crowd.
Of course, there are also aesthetic laser devices designed to remove scarring or wrinkles. Those are particularly popular with older people who want to regain their youthful appearance. There are also plenty of medical laser devices out there that can zap away unwanted hair and keep it from growing back as quickly as it would after shaving or waxing. It's easy to see why such time-saving devices would be popular, right?
What About Cosmetic Laser Costs?
You are probably wondering if the costs of cosmetic lasers really make it worth it to add them to your practice. Well, it all depends on how you approach the situation. For example, you could completely avoid a lot of the up front costs by just renting a medical laser device instead of buying one. However, rental is usually only a good option when you're first starting out or only want to offer laser procedures to regular clients once in a while.
If you are seriously interested in adding one or more aesthetic laser machines to your practice permanently then your three options are:
- Buy a Brand New Machine
- Buy a Used Cosmetic Laser
- Buy a Machine on a Lease-to-Own Basis so You Only Pay a Little at a Time
To put things in perspective, a brand new machine might cost you $100,000 or more. A used machine could cost less than half of that amount. But you will have to be careful of where you buy it. Make sure that you find a reseller with a good reputation before you spend any money.
The Business Advantages of Used Lasers Versus New Lasers
When you purchase a used medical laser device, the biggest business advantage is that you won't be spending as much money as you would otherwise spend. That keeps the money available to save for an emergency or spend on something else that is more important.
As far as a new cosmetic laser goes, the advantage of buying one of those isn't what you might think. It wouldn't necessarily be any better or more advanced than a laser that is a couple of years old. The true advantage will just be that you will be presenting your clients with what they might think is the latest and greatest cosmetic laser device. So, ultimately the choice will depend on your needs and the image you want to project.