Incorporating cosmetic laser treatments into your practice might seem like a good idea, if you want to increase business. Well, it can be, but only if you have a good grasp of the bigger picture. In other words, you have to understand how to maximize the profit potential.
You Can't Expect to Profit Right Away
The great thing about these machines is that there are a lot of people who want to erase ugly scars, wrinkles that are adding years to their look, and other skin blemishes. That means that you can probably line up clients who are interested in having the procedures done with very little effort. But don't let that give you a false sense of security about making immediate profits.
Cosmetic lasers are highly technical and expensive pieces of precision machinery. It's likely that you will have to spend over $100,000 to buy a new one for your practice. It will take a while to earn back that money by performing treatments with your new device. So, you can't expect to profit right away. However, you should recover the money that you spent and start making a profit after a while.
How to Reduce the Time it Takes to Turn a Profit
Of course, you can greatly reduce the time it takes to profit from your machine when you choose to buy used laser equipment instead of a newer model. Your initial expenditure will be much lower, which means that you'll earn that money back sooner. Just keep in mind that it will still be a five-figure investment, even when you buy a used machine.
Avoiding Most of the Initial Expense Entirely
Of course, there is also a way that you can avoid spending a lot of money up front completely. That method is to rent a cosmetic laser instead of buying one. Rental offers a few advantages besides just spending less right away. For instance, it can give you an opportunity to see if your regular clients take well to the new laser procedure you're offering. It can also let you try a few different devices before settling on one specific device that you want to stick with.
Of course, you need to weigh the advantages of renting a machine against the ongoing costs. If you want to offer laser procedures on an ongoing basis for the foreseeable future, those rental expenses will add up quite quickly. So, you might be better off to purchase your own machine.
Tips for Finding Good Deals on These Machines
If you are ready to shop for a laser machine, you should definitely know how to spot a good deal. Obviously, the easiest way to shop is online, but there are a lot of online resellers who specialize in new and used medical equipment. How do you pick the best machine from the best reseller?
The short answer is to always ask questions. Ask yourself certain questions about what you're looking for and what you think about the websites you are finding. Once you narrow your search results down that way, ask the resellers themselves questions. Make sure that they really know the field and can describe each device accurately. Once you find a few reputable resellers, you can compare their pricing and find the best deal.