If you're thinking about bringing cosmetic lasers into your practice, there's really not much to think about. It's a proven fact that they can increase the income your business makes. But even more important than that is the fact that these devices can really change a person's appearance and outlook on like. When you can help people while helping your business to grow, that's a win-win situation for everyone involved.
Profits Are Nearly Guaranteed Thanks to Treatment Popularity
The fact is that cosmetic laser procedures are extremely popular because nobody likes to live with wrinkles, unwanted hair, or unsightly skin blemishes. There is a built-in market, which makes profits for your business nearly guaranteed. As long as you make it known that you now have laser devices, you should see your client numbers increase.
It Takes Time for Lasers to Pay for Themselves
Despite nearly guaranteed profits, it does take quite a while to see those profits after you purchase a laser machine, especially if it's the current year's model. A brand new machine will likely cost upwards of $100,000 to buy. Although you will quickly start to make money from it, it will still take a while to recover that entire amount.
How to Make a Profit a Bit Faster
Not every business has that kind of money to spend or that kind of time to wait in order to earn it back. If your business is relatively small or you don't have a lot to invest, you do have alternatives. One is to simply buy a used laser instead of a new one. There are plenty of online resale websites that offer used medical lasers for sale at deep discounts compared to new devices.
The second option is to rent a laser machine for your business at first. If necessary, you can even hire or rent the services of a technician who is already trained in the use of the machine. You might save about 50% on initial costs that way. Just remember that there will be ongoing rental fees until you stop using the machine or buy your own at some point later down the road.
Lease to Own Programs May be Available
Finally, there are some companies that offer lease to own programs for medical equipment. By participating in one of those programs, you can pay lower regular fees, rather than coming up with a large initial amount to invest.
In order to choose the best option for you, the best thing to do is to compare all of them carefully. Initial cost isn't the only consideration. You also have to look at the needs of the clients you have now, the best way to attract new clients, your long-term business goals, and a host of other factors. It's not a decision to be made quickly, but whatever choice you make is bound to increase your business profits eventually, as long as you are careful about how you handle the process and advertise your new services to potential new clients.