About Tattoo Removal Lasers
If you have a successful spa or cosmetic practice but feel like you need a change, or if you're just starting out and want to add a trendy service, laser tattoo removal might be just what you need. Here are some things that you should know about removing tattoos with laser devices before you make that change.
People of All Ages Have Tattoos
You might think that only young people have tattoos, but remember that everyone was young once. A lot of the older people who may already be coming to your practice for other reasons may have tattoos that you aren't aware of. Even many of the older people you pass on the street are probably sporting interesting body art.
People of All Ages Regret Having Tattoos
You also might belong to the school of thought that says that older people who do have tattoos are probably comfortable with them, but that isn't always the case. Many people of all ages make split-second decisions to get tattoos and then regret it later. There are also plenty of people who don't regret their tattoos until years later, when they break up with someone, need to look more professional for a certain job, or change their minds for some other reason.
You Need to Know Your Demographic
The trick with adding a cosmetic laser device that removes or lessens the appearance of tattoos to your practice is that you need to know your specific demographic. How many of your regular clients might have tattoos? Of those, how many might want those tattoos removed?
Location is also important. There are certain geographic areas where tattoos seem to be more popular. If your practice is in one of those locations, you could take advantage of the fact that tattoo removal might also be more popular.
You Need to Advertise Your New Service Well
Whenever you start providing a new service, whether it's tattoo removal or not, you need to advertise it. You could start by giving your regular clients an early notification, and possibly even offering a discounted rate. You should also advertise to the general public. It won't take much time or effort at all before word starts to get around.
You Can Start Slow By Renting a Tattoo Removal Laser
Of course, overhead is always a concern to any business owner, and if your business is brand new or struggling a bit then you could be even more reluctant to invest a lot of money in a single machine. After all, the old saying does say not to put all your eggs in one basket. You can get around that problem by renting a tattoo removal laser capable of performing tattoo removal procedures, since the rental fees will be relatively low. That will give your clients a chance to show you how interested they are in the new service you are providing. If they show a lot of interest, you can invest in your own laser machine. If not, you might want to explore another way to expand your business.