Purchasing a cosmetic laser to enhance your business is a great decision, provided you have both the training and money to do so, or you have the ability to hire a technician trained in laser procedures to work at your practice. Lasers are so popular that it's almost impossible to fail when adding one to your business.
One way that you could potentially fail, however, is if you try to buy a laser from the wrong source. Unfortunately, there are people out there who create fraudulent websites in an effort to scam business owners just like you. That's why you have to know how to protect yourself and your investment when you're ready to buy your cosmetic laser device.
Look for Websites That Offer What You Want
Obviously, the first thing you have to do when buying a laser device online is to find a website that offers what you want. That means that they have to have the type of laser you want in a price range that fits your budget. Keep in mind that some sites sell used aesthetic laser equipment but not new equipment, or vice versa. Other sites may sell some of each. Be sure that they clearly list which machines are used and which are new.
Don't be an Easy Target for Scammers
Online shopping makes it easy to buy anything in a matter of minutes, but in the world of cosmetic laser devices a quick impulse buy can make you an easy target for scammers who can just steal your money and disappear. So, the first thing you can do to protect yourself and your investment is to go into the buying process with the mind set that you will take your time and make an informed decision, rather than just trying to buy a laser machine as fast as you possibly can.
Not being an easy target means that you can't take anything you read on medical equipment websites at face value. You have to evaluate the entire online shopping experience on that website and look for anything that seems out of place. For example, if you can't find the company's contact information or street address easily, it might not be a real company.
Along those same lines, you can't trust any testimonials you read on a medical equipment website. Remember that they can easily be made up stories. Instead, you should evaluate the company's reputation based on information you can find about them from other sources.
Don't Buy Anything You Can't See
Finally, evaluating cosmetic lasers online can and should be exactly the same as evaluating them in person. In other words, don't buy anything that you can't see in real time. Legitimate sellers of big ticket items like lasers should be in a hurry to show off their products via video conferencing software. If they seem reluctant or totally unresponsive, it's usually a sign of trouble. Be sure to ask plenty of questions during the video conference, and if you aren't given the answers you want, don't be afraid to move on and look for another laser device somewhere else.