Skincare services are extremely popular because clients love to feel better about themselves. They want treatments that will rejuvenate their skin, remove unwanted hair, and reduce unsightly scars. Clinics and spas need to meet the needs of their clients in order to maintain and grow their income. While facial peels and massage appeal to many people, they don't increase profits as substantially as laser services do.
How Cosmetic Lasers Expand A Business
Offering laser services can expand your business by increasing the client base. Having a limited number of treatments means capturing less clients. It's similar to a convenience store that only sells a few products. The more products they sell, the more new customers will shop there. In that same way, the more variety of procedures offered, the more appealing the business becomes to a larger audience. With the popularity of laser treatments, offering the added services will draw more new clients into your business.
When To Expect The Increased Revenue
The profits don't start rolling in the second your business obtains the first laser device. It takes a bit of time for new clients to hear about your new services. If you purchase a brand new machine, it will leave your income in the red for a long while since they cost an average of $150,000 for one laser. Be sure to plan your budget carefully and not overextend yourself with your purchase.
Ways To Rapidly Increase The Profit Margin
There is an undeniable appeal to owning a brand new aesthetic machine, but it may not be in the best interest of your business. Whether you have a well established business and are looking to expand or you just opened your doors for the first time, when money is tight, purchasing new equipment may not be the best decision. However, it doesn't mean you can't add laser treatments to your list of services.
Renting As A Low Cost Option
Consider renting laser equipment to start. With the low cost of renting aesthetic machines, it allows you to start building up your clientele early on. This is also the best option for trying out different devices to find the right one for your clinic. You don't want to purchase a brand new laser only to find it wasn't as good as you first thought. Renting is a great way to “test drive” the machine before investing in a long-term commitment.
Investing in brand new machinery may not be the right option, even if you have the money to do so. You might consider purchasing a pre-owned or refurbished cosmetic laser instead. These previously owned devices are generally pre-tested by reputable dealers to verify they are in great working condition before being sold. They cost a fraction of the price of a new machine, even as low as 90% less.
If you are set on a new laser of your own, leasing to own may be the right option for you. Leasing requires that you agree to make monthly payments for an agreed upon length of time (a year or more). If they equipment works well for your business, you have the option to purchase it. Like renting, it is a great way to try out the equipment without committing to it permanently.