If you want to add medical lasers to your cosmetics practice, you could just buy the first laser you find, but that would be a big mistake. That's because there are so many different types of aesthetic lasers out there, and there are also a lot of different buying options available to you. To run a successful business, you need to be able to turn a profit. The best way to maximize your profits is to approach the process of buying a laser machine with a serious plan and a good idea of what you're looking for.
Start by Identifying a Laser Type
First, you need to identify the type of laser that you're looking to buy. Some lasers are stronger than others. Some of the main kinds are ablative, non-ablative, and Fraxel. Fraxel and ablative lasers tend to treat more intense skin problems. Non-ablative lasers usually provide a more generalized treatment that can revitalize a patient's skin over time.
Within those basic categories you have other choices about which skin treatments you want to focus on. There are some lasers that are meant only to treat wrinkles. Others are designed to remove hair that your patients might be tired of shaving or waxing away. Others specialize in other treatments entirely, such as lessening the appearance of tattoos or scars. You have to choose a medical laser that is capable of doing what you want, and more importantly what your patients want.
The Most Popular Medical Laser Treatments
The most popular medical laser procedures tend to be those that treat either wrinkles or unwanted hair. People are always looking for convenient solutions to common problems, such as hair growth. They also tend to want to keep their skin looking good, which is why wrinkle treatments are so common. If you offer either of those treatments in your practice, you are almost guaranteed to boost your profits because you are sure to have clients lined up right away.
Spending Money on Your Laser Device
Obviously, you should be prepared to spend some money on your laser device. The old saying that you have to spend money in order to make money is definitely true in the laser medical procedure field. It's an expensive piece of machinery. However, you don't necessarily have to spend six digits worth of hard-earned money on one machine. Instead of the $100,000 or more that a new laser costs, used devices can cost a fraction of that.
Used laser machines are easy to find online on cosmetic equipment websites. The machines are often traded in, repossessed, or acquired through other means, such as when clinics close down due to an owner's retirement. The machines themselves still work perfectly fine, and reputable resellers will handle any repairs before they ever list the devices as available for sale on their websites. So, buying a used machine is a great way to make the most of your purchase. That way you'll earn back your spent money faster, and everything after that will be profits in your pockets.