Aesthetic lasers are a major expense for any skincare practice. Finding an affordable aesthetic machine is often difficult enough without being ripped off by a fake dealer online. That doesn't mean you can't find a good deal through a website. It just means that you need to take certain precautionary steps to avoid being scammed. Knowing what to look for and how to go about purchasing the right laser for your business will save you a great deal of money.
The Pros And Cons Of The Internet
Decades ago, there were very few ways to find and purchase medical lasers. There were companies that sent out salesmen to sell their product. If a clinic in the area went out of business, you might be lucky enough to purchase their used equipment at a bargain price. Despite the popularity of laser treatments, there were not many brick-and-mortar stores to “shop” at. Or you were left to order one from a catalog, sight unseen. All that changed with the computer age. Now, you can purchase items online easily. However, not everyone is reputable.
The problem with shopping on the internet is that there are many false websites or fake dealers. They temp you by offering lower prices than others and their sites typically look very professional. You pay for the merchandise then wait for it to arrive at your door, but the shipment never arrives. Only then do you realize you've been ripped off. There are also many websites with reputable dealers as well. The key is to recognize the signs of a fake dealership.
Examine The Dealership Closely
Scammers are very good at making a website look realistic, including professional pictures of the product, great reviews, and contact information. Other things they cannot fake. Look for an address on the site to find a brick-and-mortar location. Research the store to see if it is real. Fraudulent sellers rarely have a legitimate location that can be verified. Most reputable dealers have an actual brick-and-mortar showroom where you can go to see and touch the laser models.
Beware Fast Talking Dealers
When shopping for cosmetic laser equipment, you need to at least have an idea of what model type you are looking for. Do your homework so you can be sure to get the right model. If the dealer tries to steer you away from the model you wanted, beware. Disreputable salesmen will intentionally try to talk you into purchasing a different model of laser either because it is more expensive, or because they need to get rid of it. When the salesmen gives you a never ending sales pitch, it's time to walk away.
Examine The Equipment Yourself
When going to a showroom to view the product, it's automatic that the buyer would carefully look over the laser device. Yet when purchasing items online, few people think to examine the merchandise. Considering the cost of laser equipment, do not hesitate to ask for an online conference. Using a program like Skype, you can connect with the dealer, ask face-to-face questions about the device, and even ask to see it from different angles.
Ask Plenty Of Questions
A reputable dealer will take the time to answer any and all your questions. They will be informative and know the pros and cons of each model. The less than reputable dealers are often not knowledgeable about the product. Avoid dealers who cannot or will not answer your questions.